Freedom, Choice and Food
May 2003



Irony
A peculiar idea struck me as I walked outside this morning, the sunshine warm on my skin, and the sky so blue I wanted to touch it. I thought about the idea of freedom and what it means. I realize that though we are “free” to choose, we often make decisions that do not support us.

Choices for Life
Everyday we make choices that impact our overall lives. Often these choices seem small and insignificant; the impact unseen for a long time. Food is one of these seemingly small choices that can set us up for long-term success or frustration.

Food
NOTE: I believe in eating a variety of foods in balance and moderation. There are very few really “bad” foods that you “should never eat” (although the elimination of hydrogenated oils is highly recommended!)

We have created a powerful association between food and reward. “I had such a hard day, I deserve ice cream!” or “Let’s celebrate and go out to dinner!” Old as time, we use food for celebration, reward, even bribery! Unfortunately many of our current reward foods have a negative long-term impact.

Here in the U.S., Land of Freedom, we are making some of the most detrimental food choices in the world. We are attracted to “taste good” foods that are ready in 3 minutes or less, accustomed to strong flavors and spice. Ironically these foods are nutritionally devoid and chemically synthesized to “create” a great taste. As a result “natural foods” (i.e. fruits and veggies) may taste bland or seem unappealing by comparison.

It Must Be Safe
We believe that if it is on the grocery shelf, it is safe. No, you will not die immediately if you eat a bag of Cheetos. Though, isn’t it sort of weird how it stains your fingers for hours? What is that?

Yes, these foods are approved by the FDA. The ingredients are safe in the recommended serving sizes but who is measuring the cumulative effects? What happens to all that stuff at the end of the day, the end of the week, month, year? Where does it go?

The body can only eliminate so much. Eventually there is a physical result — weight gain, digestive problems, high cholesterol, frequent illness, depression, headaches, skin problems, heart disease, or cancer.

Statistics show that people are living longer. What did this older generation grow up eating? Two words. Real food. They ate locally raised fresh veggies, meats, grains, antibiotic and hormone-free milk, homemade breads, etc. The amount of canned, packaged, processed, boxed and bagged was limited.

Freedom through Health
Opportunity alert! We have the chance to redefine our connection with food, to explore the long-term benefits of our choices and find new ways to reward ourselves. We are worth it!

Want to be truly free? Be deliberate in your choices! Do not let a busy schedule control your eating. Do not fall victim to raging hunger from skipping lunch and eat fast food. Take some time and plan. Take advantage of the fact that you have access to some of the highest quality foods and products in the world. Freedom to enjoy life longer!

Get Fresh!
Eat lively foods! Get those veggies and fruits in. Get out of boxes and bags. Shop the outer edges of the supermarket (fresh foods) and spend less time in the prepackaged sections. Make your lunch a couple times a week or try new eat-out options that offer vegetables, soups or sandwiches on whole grain bread with lots of veggies! Not only will you be investing in “health insurance” everyday, you will feel better and likely save money!!

Innovative Rewards
Brainstorm new food-free rewards! Some simple options: read a book or magazine, drink tea, take a walk break, spend time with friends, play with pets or kids, buy a new body lotion, play golf, rent your favorite movie, take a nap, listen to music! These are the best treats for and investments in yourself you can practice.

So maximize your freedom and choose your way to a long, healthy and FRESH life!

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